YouTube the Rainbow
Award: Wood Pencil
Wood Pencil / Radio Advertising / Sound Design & Use of Music for Radio Advertising / 2015
Skittles is synonymous with wacky TV spots. When they surface online, fans flock to YouTube to leave positive comments that can be as crazy and unexpected as the ads themselves, showcasing their love for the ads and the brand. DDB South Africa turned these positive comments into a song to create an upbeat radio campaign written by Skittles' fans.
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