YouTube the Rainbow
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2015
Skittles is synonymous with wacky TV spots. When they surface online, fans flock to YouTube to leave positive comments that can be as crazy and unexpected as the ads themselves, showcasing their love for the ads and the brand. DDB South Africa turned these positive comments into a song to create an upbeat radio campaign written by Skittles' fans.
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