Dadsong
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2015
There’s a moment in life every young guy waits for: his transition into manhood. And while last year’s “Momsong” proved that moms aren’t quite ready for their precious little boys to become lady-kissing men, Old Spice knows that dads are singing a different tune. A tune called “Dadsong.” That’s the name of the spot because it’s a sequel. Dadsong marked Old Spice’s first- ever simultaneous global campaign launch, with the spot breaking at the same time across 11 countries. “Dadsong” is currently on track to surpass the wildly successful original, both in number of listens and total sales. Sorry, moms.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.