Apple Watch
Award: Yellow Pencil
Yellow Pencil / Product Design / Consumer Product Design / 2015
The Apple Watch features revolutionary new technologies, a pioneering interface, and a design that honours the rich tradition of watchmaking. The design and interface were specifically created for a smaller device. Users customise their experience by choosing between an array of different watch faces. The Digital Crown is an innovative way to navigate, the display features Force Touch, which senses the difference between a tap, and the Taptic Engine enables a new vocabulary of notifications you can both hear and feel. Bands come in sport, leather, metal links, and the intricately crafted Milanese Loop. The beautifully designed and durable enclosures are crafted from custom alloys of polished or space black stainless steel, space grey or silver anodised aluminium and 18-karat gold.
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