Funeral
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising / 2015
Rothhammer is positioned as a guy's beer, and has built its image through humour, using insights in which love and friendship collide. This press campaign strengthens the brand's image by exaggerating a common truth, that when a friend falls in love, he is often lost. The ads see friends commemorating their fallen comrades, who are locked in loving embraces, blissfully unaware of funeral taking place in their honour.
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