Kevin Murphy Hair Care
Award: Graphite Pencil
Graphite Pencil / Packaging Design / Packaging Design / 2015
Container Australia had to develop a new look for the next generation of Kevin Murphy hair care products. The forms needed to communicate the technologically advanced formulas while making reference to the original slab-sided packaging that has become synonymous with the brand. Container cut corners, giving each bottle a faceted look that, combined with the hard-edges, creates a reflective jewel-like appearance and higher perceived value.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.