Parking
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015
Parking isn't easy. And, when there's an audience of other drivers waiting behind you, people walking by or watching you from a street cafe, parking means pressure. To communicate the benefits of Volkswagen's Park Assist, DDB Germany created press and poster ads that translated those passive audiences into active ones, as if to amp up the pressure. With Park Assist, drivers need not worry. But if you're not driving a Volkswagen, prepare to be judged.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.