Life Time Clock
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Ambient / 2015
As a result of multiple scandals, Germany has seen a dramatic decrease in organ donors, while 11,000 people are still in need of a donor organ. Each day three of them die. To inspire more Germans to become donors and change the lives of many, Serviceplan Frankfurt focussed on the life of one. Kevin needed a donor heart. Serviceplan built one of the largest hourglasses ever created to represent the short time he had left. The Life Time Clock ran for six months. Without receiving a donor heart in time, Kevin would die. The Life Time Clock made its debut in Stuttgart before going on to tour Germany.
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