The Guardian Print with Digital
Award: Graphite Pencil
Graphite Pencil / Magazine & Newspaper Design / Print with Digital / 2015
In tandem with the bold redesign of their digital platforms, the Guardian refreshed their printed articulations to unify the design identity across all products for the first time, globally. Driven by a change in editorial structure, the Guardian's printed and digital visual brands now work synonymously, encouraging flexibility within their storytelling. The newspaper benefitted from an overhaul of its weekend sections, as well as a new infographic style and tonal colour language across both print and digital touchpoints. The Guardian reinforced rules for story layouts, space, hierarchy and art direction to offer a seamless and familiar experience wherever and however people choose to read.
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