The Other Side
Award: Graphite Pencil
Graphite Pencil / Integrated & Innovative Media / Innovative Media / 2015
Honda's sales were in decline across Europe. The average age of buyers had risen to 62. People chose the brand for rational reasons. This interactive video demonstrates the crazier, more impulsive side of Honda. The Other Side seems to tell the story of a man calmly picking his kids up from school in the Civic. But, whenever viewers type R, they see that same man driving the Civic Type R, acting undercover in a police sting operation. The stories run in perfect parallel, seamlessly transitioning at the viewer's will. The campaign site was visited 2.3 million times with 1.8 million unique visitors.
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