Dream2Advance
Award: Wood Pencil
Wood Pencil / Graphic Design / Direct Mail (Graphic Design) / 2015
Visa's Dream2Advance initiative is an online collaborative platform that inspires and enables young Indians to come together to create positive change. Visa wanted to demonstrate how the brand breaks down barriers to allow progress and advancement. Women in rural India have no time to access education. So, if women couldn't come to schools, BBDO India and Visa would bring the schools to them. The sari is an article close to Indian women, seen not just as an item of clothing but also a cradle, a rug, a curtain. BBDO printed school lessons on saris, weaving something beautiful with something that would empower them, education.
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