Cheese Club
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated Graphics / 2015
In a high-impact, low-tech internal campaign to promote Radley Yeldar's Cheese Club, cheesy jokes and event details were illustrated onto hundreds of cheap cheese singles, and distributed around the office as invites. The cheese singles also became comment cards and convenient signage. A stop-motion video was also sent out as further promotion. The fun internal campaign proved successful and the Cheese Club was sold out.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.