The Guardian Responsive Website
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Digital & Mobile / 2015
The front pages of the Guardian's new responsive website consist of flexible groupings of content. Designed to be concise, they quickly satisfy readers' appetite for consumption of headlines, while highlighting what's interesting. Clear labelling allows users to find content. A consistent tonal visual language indicates the type and importance of a story. A new colour palette and tonal treatments indicate specific types of journalism, such as news, opinion, liveblogs, analysis and video. These colours and treatments follow from the front page to the article.
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