So Good
Award: Wood Pencil
Wood Pencil / Graphic Design / Posters (Graphic Design) / 2015
Celebrating Malaysians' love for KFC, BBDO Proximity Malaysia created a poster campaign that depicts happy grins in the shape of KFC products. Leveraging on KFC's 250 outlets across the nation, the posters cut through the litany of price-focussed messages to remind customers why they love the brand.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.