Beautiful Engines
Award: Wood Pencil
Wood Pencil / Graphic Design / Catalogues & Brochures / 2015
This cheerful publication is part of the corporate branding campaign developed for Honda for the 2014-2015 motor show season. Honda is the world's largest engine manufacturer, producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers. Mori Inc channelled this insight into its copy, and created a witty and bright publication to alter the perception that engines are cold and impersonal.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.