Better late than never
Award: Wood Pencil
Wood Pencil / Graphic Design / CD, DVD & Record Sleeves / 2015
Excessive packaging leads to waste. So, for Kidney's 2014 album Better Late Than Never, Dohop Workshop used as little resources as possible. In the ultimate act of efficient recycling, Dohop Workshop used recycled CD packaging as the packaging for new CDs. The old packaging was redesigned and reprocessed, saving on paper, ink and plastic. The album has no unified cover. Instead, the many different covers featured on the recycled packaging act as tributes to the original musicians.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.