There's Power in Every Game
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials / 2015
In the summer of 2014, all eyes were on the FIFA World Cup. But, as an official sponsor, Powerade wanted to remind young footballers about the millions of other games going on around the globe, and show them that every game matters, no matter where it's played. Part of a series celebrating these other matches, Nico tells the inspirational true story of Nicolai Calabria, a boy born with only one leg but more determination than most teams put together. Crafted from genuine home footage and new live action, the film follows Nico as he grows up and defies expectations to become a leading player.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.