Settle It
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015
Skittles have a reputation for off-kilter ads. For the brand's first ever Super Bowl spot, they needed something special. The piece sees two friends arguing over their last remaining lemon Skittle. They decide to settle their dispute in the 'usual way', by arm wrestling. The bell tolls in the dusty town and its people flock to the streets to see the quarrel resolved, each bringing with them an enormous right arm. Generations of similar squabbles have seen uncountable arm wrestling matches take place. As the victor triumphantly raises his prize to the skies, he's confronted by another challenger. And she's a leftie.
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