Beds
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015
We sleep in many different beds throughout our lives. But, however luxurious, none of them compare to our own. This epic and ethereal spot for IKEA, follows a dreaming protagonist as she falls through the sky in search of the perfect night's sleep. She encounters a variety of uncomfortable beds before eventually finding her own. MJZ London produced the graceful piece, which richly conjures the dreamlike state of the protagonist whilst reinforcing IKEA's belief that we should make our bedrooms everything they can be.
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