Discover Your Power
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2015
The raw and riveting power of first-person shooter combat forms the framework for this sky-high-octane live-action trailer. Supporting the launch of Activision's Call of Duty: Advanced Warfare, the 90-second spot features superhuman athleticism as players leap and smash their way through the world of the game. MPC LA harnessed the full range of creative disciplines to craft the ambitious film. The journey of the first-person point-of-view camera, CG, war vehicles, extras and explosions were carefully planned so each element would integrate perfectly into the action, leading the viewer through a thrilling experience to 'discover your power'. The MPC team, led by VFX Supervisor Paul O'Shea,
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