Childlike Imagination
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2015
As one of the world's largest industrial companies, GE manufactures everything from jet engines to MRI machines. These apparatus can seem cold and complex. But, by embracing the imagination behind the technology, GE revealed its sense of magic. In this spot from BBDO New York, underwater ocean turbines are referred to as 'underwater fans that are powered by the moon', as GE's tech innovations are described from the most wondrous perspective, that of a child. Planes with feathered wings take flight as bold visual effects elevate the piece beyond mere spectacle.
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