The Big Leap
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015
Apprehension reigns in this 60-second spot for Lacoste. A nervous man contemplates a potentially ruinous decision. He slides his hand toward another's. Then he leans in to make the ultimate declaration of his love. His trepidation is intercut with an analogous scene which sees him atop a fog-swathed skyscraper, amping himself up to make the big leap. As he jumps and falls, his love accepts his kiss and finally meets him in the air. They fall together.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.