Lycra Moves You
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2015
In this 60-second TV spot, a young woman dances through five stylised scenes that represent her day. Wearing a range of Lycra garments throughout, her movements were captured with a 3D trail effect, heightening the sense of fluidity and dynamism. SapientNitro London used multiple camera captures to accurately track the dancers' movements digitally. The piece was rendered using a groundbreaking system that ultimately enabled finer quality images.
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