Two for One Tickets
Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2015
UAE telecom company du partnered with cinemas to launch du Tuesday, inspiring loyalty between customers by giving them two-for-one movie tickets. To promote the campaign, Leo Burnett Dubai created a series of spots that highlighted a common insight, that movies are better enjoyed as part of a shared experience. The well-crafted series identifies that some films are too distressing, too depressing, too insulting or too informative to watch alone. Each entertaining film touches on a different genre to engage the entire spectrum of film-lovers. Too silly to watch alone, one comical spot shot in the style of a Mexican exploitation film sees a wounded man literally catch a rocket-propelled grenade fired from just metres away.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.