Two for One Tickets
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015
UAE telecom company du partnered with cinemas to launch du Tuesday, inspiring loyalty between customers by giving them two-for-one movie tickets. To promote the campaign, Leo Burnett Dubai created a series of spots that highlighted a common insight, that movies are better enjoyed as part of a shared experience. The well-crafted series identifies that some films are too distressing, too depressing, too insulting or too informative to watch alone. Each entertaining film touches on a different genre to engage the entire spectrum of film-lovers. Too silly to watch alone, one comical spot shot in the style of a Mexican exploitation film sees a wounded man literally catch a rocket-propelled grenade fired from just metres away.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.