Happiness is Movement
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Animation for Film Advertising / 2015
Do you move because you're happy or are you happy because you move? In this delightfully animated ad for Coca-Cola, we're whisked back in time as we see one happy man's life unfold in reverse, witnessing the chain of events that led from his birth to that of his baby. The ad acknowledges the importance of an active lifestyle and suggests that happiness and movement are inextricably linked.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.