Wi-Fi Dogs
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015
Holidays are wasted in our tireless search for a secure Wi-Fi connection. On behalf of Deutsche Telekom, who offer data roaming at a fixed price, Tribal DDB Berlin wanted to encourage people to look for the fun, not for the Wi-Fi. This mockumentary-style spot tells the story of José, a loveable rascal and naive entrepreneur who trains dogs to sniff out Wi-Fi and leases them to holidaygoers. The amusing film pokes fun at the lengths we'll go to to find internet abroad.
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