To grab the attention of advertising's finest creative directors, creative team Casper Christensen and René Schultz cleverly disguised their portfolio as a meticulously crafted edition of Lürzer's Archive, a bi-monthly advertising magazine. Not only that, each issue featured the targeted creative director's work on the front page, to ensure they'd pick up the magazine and look inside. By catching their targets off guard, the duo not only caught the eye of creative directors, netting them a job, but also the world, as their story was shared across industry sites.