Bottle Cap
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail / 2015
In Africa, daily temperatures can hit a scorching 40 degrees Celsius, making dehydration a serious health concern. Land Rovers can easily withstand these extreme conditions. But without constant rehydration, their owners can't. Y&R Cape Town developed a cap that offers protection from the sun while acting as a water filter. A specialised mesh lining allows water to flow through the cap to the drinking nozzle, but halts harmful particles and debris. Land Rover Bottle Caps are being sent out to promote Land Rover's spirit of adventure, helping to protect explorers from the harmful effects of dehydration.
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