See the Child
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Film Advertising / 2015
In the UK, 1.5 million children suffer neglect or abuse, failed by the very system designed to protect them. This film from AMV BBDO tells the story of these systemic failures through the eyes of a vulnerable child, who remains unseen to the viewer just as they remain unseen to the people meant to be protecting them. The film drove viewers to an online petition urging the government to act. As a result of the campaign, a Children's Taskforce has been set up to overhaul the system.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.