#somostodosmacacos #weareallmonkeys
Wood Pencil / Digital Marketing / Use of Social Media / 2015
After his team were targeted by racist fans that threw bananas onto the pitch, FC Barcelona footballer Neymar Jr decided to speak out. Loducca launched a campaign to mobilise his followers through social media, issue a strong message and spark a debate on the topic of racism in sports. The campaign saw Neymar Jr take ownership of the racist slur by posting a photo of him and his son along with the hashtag #weareallmonkeys. The update received an enormous response, with fellow footballers and members of the public posting their own banana-based updates.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.