Christmas Shopper Simulator
Award: Wood Pencil
Wood Pencil / Digital Marketing / Games / 2015
GAME is the UK's top video games retailer. But without the budgets of huge generalist retailers, cutting through at Christmas can be extremely difficult. In Christmas Shopping Simulator, GAME had something their customers would seek out and spread themselves. The game mocked the Christmas season and took advantage of the current trend of hilarious and intentionally glitchy games like Goat Simulator. GAME launched their sim by streaming it live on Twitch and soon had players uploading videos of themselves enjoying the game to YouTube. To date, there's been over a million game downloads and 36 million YouTube views.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.