Kvartirovedenie
Award: Wood Pencil
Wood Pencil / Crafts for Design / Photography for Design / 2015
To convince families that IKEA is for everybody, Instinct BBDO found the most peculiar families, and asked the youngest members to offer interesting stories about them. Celebrated children's author Grigoriy Oster took the most inspiring stories and wrote novels around them, presenting them in the book. Real families were invited to take part in photoshoots with sets recreated by IKEA designers. The result is a cross-media encyclopedia about family life in Russia, and proof that IKEA can find a furniture solution for every unique family.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.