Tusk Trust supports 50 conservation programmes across 18 African countries. In 2013, the Trust launched the Tusk Conservation Awards to celebrate outstanding achievements in African conservation. Tusk needed a new identity to position the awards scheme as a prestigious accolade in conservation. The Partners developed a vibrant pattern for the visual identity, inspired by traditional African culture and constructed from the letterforms T-U-S-K. The identity was applied to the website, fabric design, stage design, programmes and to Land Rovers. The Partners commissioned 50 traditional beaded wristbands in the brand's signature pattern. Handcrafted by the mamas of Enkiito, Kenya, the wristbands were given to Tusk's high profile contacts to help raise awareness for the event.