Skateboarding in Oakland
Award: Wood Pencil
Wood Pencil / Branded Film Content & Entertainment / Branded Film Content & Entertainment - Documentary / 2015
Following projects in India and Bolivia, Levi's chose to effect positive social change in their own backyard by revitalising a dilapidated skate park in West Oakland. In collaboration with Imprint Projects, Ways & Means shot a short documentary film about young local skaters Lem and Terrell. The idiosyncratic portrait serves as the centrepiece for a range of brand content, photography and advertising material that highlighted Levi's skateboarding collection and raised awareness of its social initiative.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.