Tinnyvision
Wood Pencil / Branded Film Content & Entertainment / Branded Film Content & Entertainment - Online / 2015
Stoned drivers are a big problem in New Zealand, and they don't listen when told that marijuana slows reaction times, making driving dangerous. Clemenger BBDO reached them through a platform they pay attention to: Snapchat. They created Tinnyvision, a group of stoners that record and send their dope-fuelled hijinks to anyone that follows them, and seeded rumours of the the group's antics online, maximising the audience. Over the course of a day, followers saw the guys get stoned and their reaction times slow. In the penultimate video, the guys are driving when they hit a girl crossing the street. Shocked, the audience thought they'd just seen a genuine accident unfold in real time. Then, in one final video, they're delivered the potent message from the New Zealand Government. 'Stoned drivers are slower to react'.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.