Fruits
Award: Yellow Pencil
Yellow Pencil / Art Direction / Art Direction for Poster Advertising / 2015
Big Babol, one of India's biggest bubble gum brands, wanted people to notice its fruit-flavoured variant Big Babol Fruits. The inspiration for this campaign came straight from the product. The brand is synonymous with blowing huge bubbles, which is cleverly conveyed in this poster series picturing huge fruit-shaped bubbles and tiny people.
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