The Dishoom Story Plates
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Design / 2014
Bombay style café Dishoom, was to open a second 200 seat branch in East London. To attract passing customers looking for authentic Indian cooking, we needed to fill Dishoom with Indian diners. Before the restaurant launch we went to India to gather stories about the original Bombay cafés. The best anecdotes were retold on the restaurant’s plates, each with its own unique typographic design. The Story Plates sit on Dishoom’s tables before food is served. Customers pass the plates around, read the stories and learn a little about the legacy of the original Bombay cafés.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.