Second Chance
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Writing for Digital Marketing / 2014
How do we get people to reassess their prejudice against ex-offenders? An interactive pre-roll put the viewer in the position of interviewing an ex-offender. By subverting the 'Skip Ad' button, we challenged their beliefs. Each time they hit 'Skip Ad' the ex-offender returned, begging for a 2nd chance. However, if they didn’t 'Skip' him, he grew in confidence, telling of all the positive things he’s done to improve himself.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.