Made From Cool
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / Cinema Commercial Campaigns / 2014
The purpose of this campaign was to redefine what the brand Jack & Jones represents. We wanted to create something that emphasises the brand’s identity, rather than its price and status. Our task was to define a rare kind of character and eccentricity for the brand that would associate it with a sense of cool, irony and sophistication.
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