Baby&Me
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2014
The ‘Baby&Me’ campaign keeps the 'Live Young' signature, reaffirming Evian’s vision of youth as a positive and universal value. In the advert, we see a man walking down the street when he catches his reflection in a bus window, but the reflection shows a baby version of him. Surprised and excited he starts to dance, to discover that his baby imitates his moves and expressions.
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