Jingle Hoops
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2014
Each year, the NBA plays five Christmas Day games where the players wear special one-game-only uniforms. ‘Jingle Hoops’ was released six weeks before the games to build anticipation and give fans a first peek at the 2013 Christmas Day uniforms.
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