No Sound
Wood Pencil / TV & Cinema Advertising / TV Commercials 1-20 seconds / 2014
Our ‘No Bollocks’ campaign for Newcastle Brown Ale unveiled a category-defying brand promise: great beer without the usual clichés of traditional beer advertising. But to show people what we meant by ‘No Bollocks’, we had to act on it. Anything and anyone was fair game, including ourselves. In contrast to beer advertising’s high-production, over-the-top, over-priced TV spots, we created nine honest 15-second ads, using photographers from around the world. This still-photography style and one-liner approach debunked the lies and mocked the clichés of traditional beer marketing.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.