Rescue Radio: The Rescue Continues
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2014
In Lebanon, there are 200,000 foreign domestic workers. Thousands are physically and sexually abused, often locked up and prevented from leaving their employers' homes, making it impossible for charities to reach them. After a successful launch, the rescue continued with a bigger campaign using stories and sounds of home carefully crafted to create an authentic representation of similar ads in the region. Disguised as typical ads targeting women, they broke into employers' homes, delivering our secret message, and the campaign continues to save lives.
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