Dogs
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2014
To highlight the difference between life for those who have a dog and life for those who don’t, we created a campaign showing two very similar scenes, shot at the same place. One of the scenes shows a man beside his dog, whereas the other one shows the same man without a dog. We can clearly see that the man who’s shown without a dog looks sad and lonely. A Pedigree campaign for dog adoption.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.