Letters: R
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising / 2014
To warn people about the risks of texting while driving, we’ve developed the typology "Don’t Text and Drive" for Fiat, showing in a graphic and playful way (by playing with optical illusions) that you can’t type and pay attention to your phone keyboard letters and to the road simultaneously. Thereafter ads were created and a series of signs placed at locations of much traffic in the city
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