IBM Smarter Outdoor
Award: Graphite Pencil
Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014
IBM’s ‘Smarter Outdoor’ campaign showed how advertising can inform and provide a public service simultaneously. City-dwellers can actually use our posters – specially built in the form of benches, shelters and ramps – to learn about ideas from around the world for improving cities. It received considerable social media attention from people who care about cities, design and ideas.
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