Liking Isn't Helping: Earthquake
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising/Free Format / 2014
Facebook’s ‘Like Button’ has become a fixture of modern culture, representing a nod of approval, a sense of empathy and a show of support. But we sometimes forget that it can’t solve all the worlds problems. Here, we used an interesting interpretation of the thumbs up icon against unfortunate situations, reminding the audience that the creation of real change requires much more personal commitment than it takes to click a button.
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