Liking Isn't Helping: War
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising/Existing Sites / 2014
Facebook’s ‘Like Button’ has become a fixture of modern culture, representing a nod of approval, a sense of empathy and a show of support. But we sometimes forget that it can’t solve all the world's problems. Here, we used an interesting interpretation of the thumbs up icon against unfortunate situations, reminding the audience that the creation of real change requires much more personal commitment than it takes to click a button.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.