The IKEA RGB Billboard
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2014
Whether you’re working in interior design or advertising, having limited space demands clever solutions. Despite the small surface area of our billboard, we were able to come up with a striking and distinctive design that packs information together stylishly. Using three lines, three colours and three light bulbs, we made a billboard that is capable of showing a series of different phrases. When it’s illuminated by green light, only the text printed in magenta is readable. Blue-purple light makes yellow visible. Red light reveals blue. We effectively turned a nine m² surface area into a 27 m² one.
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